On 11th May 2018 Cycle Pure Agarbathies expanded their family with the launching of their two new Agarbathi brand, Rhythm Melody and Rhythm Beats, especially for West Bengal. The specially designed agarbathis were unveiled by the former Indian cricket captain Sourav Ganguly who is presently the brand ambassador of Cycle Pure Agarbathis in Eastern India.
With 70 years of experience, Mr. Arjun Ranga, Director, Cycle Pure Agarbathis is quite optimistic about the business growth in West Bengal henceforth. He personally feels that the new fragrance will connect the users with their roots and surroundings. The new brands are crafted as per the demands and preferences of the people in West Bengal. Moreover, they will provide scholarships to 50 under privileged students from various parts of West Bengal.
My journey with them for years has been incredible. I take pride in being associated with the brand. They are working hard for their growth in West Bengal. I even enjoyed the shoot with Amitabh Bachchan and now Mitali Raj is also a part of us. Hope our family is getting bigger with Cycle Pure Agarbathis and Mr. Ranga also, who is also a cricket buff” says Sourav Ganguly.