ITC launches new brand for milk and curd

ITC Limited after 10 years of research and product development at Munger in Bihar has launched its dairy products – pouch milk and curd in Kolkata under the brand name “Aashirvaad Svasti”.  The brand was launched by Divisional Chief Executive of ITC Limited, Hemant Malik at an event held in ITC Sonar, Kolkata. ITC’s ‘AashirvaadSvasti’ pouch milk would be pasteurized keeping in mind the preferences of the consumers. ITC has planned to feature iconic symbols of Kolkata like the Howrah Bridge, Victoria Memorial and the Tram in its pouch milk and curd packs. The products launched will be available at general supply outlets across Kolkata. The toned milk will be available in packs of 500 ml prized at RS 21 and 1-liter pack at RS 41. Other dairy products like paneer and other milk beverages will be made available soon.