Initiative to preserve Bengal’s fashion heritage

The Bengal Fashion Heritage, an initiative to preserve the ethereal heritage that also promises to empower the poor artisans of batik, kantha, zardozi, block-print and other thread embroideries, is all set to spin under the aegis of BCCI . “we have coined the term ‘Bengal Fashion Heritage ‘ because these embellishments on the wearables have the same heritage value like an Aban Thakur or a Nandalal Bose,”told Rupali Basu , founder – director, TBFH, and chairperson , women empowerment committee , BCCI . The activities which are included in this Bengal Fashion Heritage event were creating an online store, conducting workshops to generate awareness about the handloom community. Anima Sarkar (26), who is the team leader of 200-odd girls, from her village Atabaga in South 24 – Parganas, told that it’s clear the women are increasingly relinquishing their innate skill handed down to them by their grandmothers, for other occupations.