For the first time in India, a music director is taking initiative to promote young talents through a big production house and giving them a platform to showcase their talents. Music director Pritam with his new venture J.A.M. 8, is creating quite a buzz in the music industry. According to him, the Bollywood mainstream music needs some fresh talents to nurture the current scenario of the music industry. Their first project for Bollywood was “1920 London”(2016), which was their first big move. They also made a composition “Zaalima” for the movie “Raees”, which we all know about, was the first big hit from the venture J.A.M. 8.
He also told the media that he had this plan long back, but due to the lack of management and time, he could not execute it. Now he has a team to manage the whole thing. He himself will mentor the youngsters for better work, he wants to make it a new home for the upcoming composers from all over India and wants to push their music into mainstream Bollywood as the industry is open to fresh talents to compose music in their upcoming ventures.