বাংলায় পড়ুন
Marketing Expo, the largest marketing event/exhibition in Eastern India was held at HHI (Hotel Hindustan International) in Kolkata on 28th April. The purpose of organizing the exhibition was to enlighten the leading business firms and corporates about the new strategies of marketing. The methods would foster the top marketing companies in Kolkata and help the brands to flourish. The event was graced by 20 expert speakers from the corporate world including Radio Jockey Mir Afsar Ali.
The exhibition had more than 50 stalls with 30 different categories of marketing related brands. Suraj Juneja, the founder, and Curator of Marketing Expo said, “There are several creative brands and agencies in the city doing some amazing work, but most people do not know of them or about how those solutions can help them. The Marketing Expo aims to be the platform that can get all the above together under one roof”.
The speakers present at the event spoke about the new systems to develop in the field of marketing. To make the economy more stable, new age screens for advertising, 3D holographic air branding, new signage ideas, SMS/Whatsapp marketing technologies, Bluetooth beacon solutions and many other unique and effective ideas should be coming up so that it becomes easy for the business owners to reach to the customers.
Even the Co-founder and Consultant of Marketing Expo, Navdha Taparia said that it is essential to curb the huge lack of awareness among the business owners and the marketing community.
