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Champion footballer Cristiano Ronaldo and master - blaster cricketer Virat Kohli recently made their fans ecstatic. They might not have much in common but they are two of the biggest names in the sports industry and both of them are superstars in their own rights.
Recently, these sports stars appeared in a 30- seconds advertisement and made their fans happy. In a short ad for International travel gear giant American Tourister, this two athletes collaborated and the latest campaign of AT went viral within minutes. The advertisement starts off at an airport where Ronaldo refuses to let go of his bag in the luggage checker.
The football star is so attached to the bag that he goes through the scanner himself. Then it shows that the footballer is in the luggage collection area and everyone is clicking pictures of him. However, wait...Someone else is there to steal his thunder! It is none other than stylish Indian captain Virat Kohli holding a red coloured luggage bag from American Tourister Curio. Hence, both Ronnie (Cristiano Ronaldo) and Cheeku (Virat Kohli) find it very difficult to let go of their suitcases.
This is a dream collaboration between the Gods of two globally worshipped sports! The main motto of the campaign was “Hard-to-let-go” of fond memories from overseas trips. Sharing his views on the upcoming campaign and TV commercial, Cristiano said, “I’m delighted to be American Tourister’s brand ambassador. As an avid traveller, I love the brand, their suitcases, and the active lifestyle they promote. I am looking forward to seeing the fans’ reactions to the series of television commercials. It is going to be a fun year ahead! Virat added, “This is my third campaign shoot with American Tourister and as time passes, I am liking the brand even more. Being a frequent traveller, the latest campaign message is very close to my heart. Luggage is a constant travel companion, and as a traveller, you always want it by your side. This thought has been wonderfully presented by American Tourister and I couldn’t have agreed more! The brand has carved a niche in my heart which is indeed hard to let go.”
