In a refreshing departure from conventional cinema hall premieres, the team behind the upcoming film "Banabibi" opted for a distinctive approach, taking their premiere straight to the heart of the Sundarbans. Led by producer Rana Sarkar, the initiative "Duare Cinema" aimed to bring the cinematic experience directly to the audience, acknowledging the changing dynamics of movie viewing preferences.
Gone are the days when audiences had to flock to cinemas, battling high ticket prices. Sarkar's innovative move resonated with those who couldn't make it to traditional theatres, extending the reach of "Banabibi" to every doorstep.
On February 26, amidst the serene backdrop of the Sundarbans, the cast and crew, including actors Dibyendu Bhattacharya and Parno Mittra, gathered to unveil the cinematic tale of the Sundarbans dwellers. Speaking to the media, Sarkar shared his vision of inclusivity, recounting how local school courtyards were transformed into makeshift theatres adorned with posters, drawing crowds reminiscent of bygone days.
Embracing local customs, the event commenced with rituals involving tying betel leaves to the beautiful tree branches, followed by speeches from the team. The locals enthusiastically shared their experiences of watching movies under the open sky, expressing their desire for more such initiatives to enrich their lives.
Actress Parno Mittra, delighted by the overwhelming response, emphasised the emotional connection forged through this unique event. Even Bollywood-Tollywood heartthrob actor Dibyendu expressed his excitement, urging for more such endeavours in the future.
With a population primarily residing in rural areas where the allure of cinema halls is scarce, Sarkar acknowledges the need to expand such initiatives. Plans to arrange screenings in Bardhaman, Birbhum, and Medinipur have already been set in motion, with assurances from Sarkar of the team's unwavering commitment to reach every corner of Bengal.
In an era where entertainment preferences are evolving, "Banabibi" sets a precedent by bringing cinema to the masses, igniting a new chapter in Bengal's cultural landscape. As the curtains rise on this unconventional premiere, the Sundarbans echo with applause, welcoming a cinematic experience like never before.